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EMAIL MARKETING MANAGER

JOB FUNCTION: Marketing
JOB TYPE: Direct Hire
LOCATION: New York, NY

COMPENSATION: $90k - $110k
MINIMUM EDUCATION: Bachelor's Degree
POSTED: May 22, 2020

Our client is a fragrance company in NYC, looking to hire a highly intelligent and strategic Email Marketing Manager. This candidate must have fragrance and cosmetic experience. If you are a creative thinker who brings a positive attitude, a love of innovation, and takes pride in exceptional executions, this is the job for you!

Salary/Hourly Rate:

$90-110K

Position Overview:

The Email Marketing Manager will partner with the VP of Marketing to create an email marketing strategy focused on both growth and retention. The ideal candidate will have a deep expertise in triggered / automated drip campaigns and workflows, including flows for customer welcoming, browsing, abandoned cart, guiding pre- and post-purchase behavior and re-engagement.

Responsibilities of the Email Marketing Manager:

  • Owning the QA and deployment of all emails, SMS messages and push notification campaigns
  • Overseeing the email marketing calendar for Scentbird, Goodhabit & Deck of Scarlet
  • Submission & project management of creative briefs on JIRA for all email marketing campaigns
  • Leading creative development and technical implementation of all transactional and triggered emails
  • Managing daily execution of emails from creating briefs on JIRA, creative reviews, list and campaign set up in Iterable, QA and scheduling
  • Managing HTML coder and ensuring every email campaign is executed properly
  • Creating and presenting email results & insights on a weekly and monthly basis
  • Creating testing framework to optimize engagement and conversions from emails
  • Partnering with internal tech teams to build new functionality and triggers and troubleshoot issues as needed
  • Acting as the point of contact for cross functional partners on email

Qualifications for the Email Marketing Manager:

  • 4+ years proven experience in hands-on management of successful email marketing with B2C e-Commerce & subscription business
  • Email reporting experience; knowledge of email metrics and ability to identify trends and translate data into actionable business insights
  • Experience with project management (experience with JIRA is a plus)
  • The ability to multi-task and work in a collaborative and fast-paced environment
  • Excellent oral, written and presentation communication skills
  • Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast paced, change oriented environment

Education Requirements:

  • Bachelor’s Degree

Benefits:

  • Competitive base compensation
  • Bonus program
  • Paid Time Off and Work From Home
  • 401k with Company Match
  • Medical, Dental, Vision, and Commuter Benefits
  • Flexible Spending Accounts, as well as Dependent Care Flexible Spending
POSITION ID: 88275

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