Senior Customer Insights & Analytics Analyst (CRM)

JOB FUNCTION: Information Technology
JOB TYPE: Direct Hire
COMPENSATION: $85k - $95k
POSTED: Aug 1, 2022

Our client is a global apparel and fashion boutique company based in NYC. They are currently seeking a Senior Customer Insights & Analytics Analyst (CRM) to join their team.

Salary/Hourly Rate:

$85k – $95k

Position Overview:

This Senior Customer Insights Analytics Analyst (CRM) will scale descriptive marketing capabilities across channels, including building out dashboards and executing ad-hoc analysis designed to increase the impact that marketing has on the business. In addition, the Senior Customer Insights & Analytics Analyst (CRM) will be scaling their CRM analytics program & initiatives.

Responsibilities of the Senior Customer Insights & Analytics Analyst (CRM):

  • Ensure high levels of quality data and tracking fidelity
  • Create dashboards to track performance across all marketing channels
  • Execute ad-hoc analytics as needed
  • Lead all product analytic efforts (i.e. mobile + desktop conversion trends)
  • Lead all CRM analytics efforts
  • Define and develop a single view of customer analysis strategy across all the company’s channels
  • Create the company’s customer lifecycle by defining customer segments in all channels
  • Analyze customer behavior to advise key business stakeholders on new opportunities
  • Develop a strategic customer insight program

Qualifications of the Senior Customer Insights & Analytics Analyst (CRM):

  • Minimum of 2 years working as a Data/Customer Insights Analyst within the consumer marketing field
  • Experience with pulling data via SQL or other analytics solutions
  • Experience with creating visualizations via solutions like Tableau
  • Highly proficient in all things Excel
  • Experience with managing CRM data analysis
  • Strong in managing CRM database functions and systems
  • Analytically proficient with Google Analytics
  • Able to benchmark performance across all online channels and advise on KPIs
  • Able to build strong relationships cross-functionally as well as collaborate with outside agencies and vendors

Education Requirements:

  • Bachelor’s degree in Marketing, Business, Statistics, or Technology


  • Client-provided benefits available, upon eligibility
As a woman-owned firm, we value diversity. We are an equal opportunity employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
Position ID: 112360