CRM Manager

About Atrium:

What you do matters. As a people-centric organization, we foster an environment of collaboration, high performance, and innovation where your talents are valued, and your achievements are celebrated. Join us and become part of an inclusive team.

Client Overview:

Our client, a leader in the beauty industry, is looking for a CRM Manager to join their team.

Salary/Hourly Rate:

$35/hr – $40/hr

Position Overview:

The CRM Manager leads customer relationship management initiatives that support both eCommerce and retail performance through data-driven strategy and execution. This role is responsible for shaping and optimizing direct mail and CRM programs that deepen customer engagement, strengthen loyalty, and drive revenue growth across North America.

Responsibilities of the CRM Manager:

• Lead the strategic planning and end-to-end execution of direct mail campaigns, including audience strategy, segmentation, quality control, performance analysis, and optimization.
• Partner closely with Creative, Analytics, and Marketing leadership to develop personalized, high-impact CRM programs aligned with business objectives.
• Own campaign measurement and customer insights, translating data into actionable strategies that improve retention, reactivation, and lifetime value.
• Drive the evolution of customer-centric initiatives and loyalty strategies across both retail and digital channels.
• Establish best practices, processes, and testing frameworks to continuously improve CRM performance and effectiveness.

Required Experience/Skills for the CRM Manager:

• 5+ years of experience in CRM, lifecycle marketing, or customer loyalty, preferably within retail or consumer brands.
• Proven ability to balance strategic vision with hands-on execution in a fast-paced environment.
• Strong analytical expertise with advanced proficiency in Microsoft Excel and experience leveraging customer data to inform decisions.
• Highly collaborative leader with the ability to influence cross-functional partners and champion data-driven marketing initiatives.

Preferred Experience/Skills for the CRM Manager:

• Experience with CRM, marketing automation, or customer data platforms (e.g., Salesforce, Adobe, Braze, Klaviyo, or similar).
• Hands-on experience managing direct mail programs and integrating offline and online customer touchpoints.
• Familiarity with customer segmentation, testing methodologies (A/B testing), and performance measurement.
• Strong communication and presentation skills with the ability to translate insights into clear recommendations for stakeholders.
• Experience working with creative teams and external vendors to deliver on-brand, high-quality campaigns.

Education Requirements:

• Bachelor’s degree is required.

Benefits:

• Atrium Care Package available, upon eligibility (including healthcare plans, discount programs, and paid time off).

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As a woman-owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.
EOE/M/F/D/V/SO