Finance/Business Analytics Analyst

Our client, a growing healthcare organization, is looking to add a Finance/Business Analytics Analyst to their growing team. The company is mission-driven and rapidly growing, with a strong emphasis on analytics, financial discipline, and customer-centric solutions.

Salary/Hourly Rate:

$100k – $120k Depending on experience 

Position Overview:

The Finance/Business Analytics Analyst will support strategic planning and business performance initiatives through data-driven analysis and financial modeling. The role combines analytical support for operational and marketing-related initiatives with core financial planning functions such as budgeting, forecasting, and performance reporting. The successful candidate will be responsible for analyzing cross-functional data, identifying trends, and delivering actionable insights to leadership, while also assisting with project coordination efforts within an analytics-focused team.

Responsibilities of the Finance/Business Analytics Analyst:

• Lead ongoing FP&A activities for marketing, including budgeting, forecasting, financial modeling, and variance analysis across monthly, quarterly, and annual cycles to project marketing spend and revenue impact and track performance versus budget.
• Analyze multi-channel marketing campaign performance (Google Ads, Meta/Facebook, email, etc.) using KPIs such as ROI, CAC, LTV, and contribution margin, including customer segmentation and predictive analytics to optimize targeting and forecast outcomes.
• Build and maintain executive dashboards and reports by consolidating data from multiple sources to deliver actionable insights and identify optimization opportunities for marketing and leadership teams.
• Manage project budgets, documentation, and vendor relationships while leading weekly status meetings and collaborating with marketing, product, and data teams to ensure successful project execution and stakeholder alignment.

Required Experience/Skills for the Finance/Business Analytics Analyst:

• 3+ years of experience in marketing data analysis, FP&A, business analytics, or related roles.
• Experience with budgeting, forecasting, and financial performance reporting.
• Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing CRM platforms.
• Experience with data visualization tools (Tableau, Looker, Power BI).
• Advanced Excel / Google Sheets skills for data manipulation, modeling, and reporting.
• Strong analytical and problem-solving skills.
• Ability to translate data into actionable business and financial insights.
• Excellent organizational and multitasking abilities.

Preferred Experience/Skills for the Finance/Business Analytics Analyst:

• Familiarity with SQL and querying databases.
• Experience managing analytics-driven or cross-functional projects.
• Understanding of customer acquisition and lifecycle marketing metrics.

Education Requirements:

• Bachelor’s degree in Marketing, Finance, Data Analytics, Business, Statistics, or a related field is required.

Benefits:

• Medical, dental, and vision.
• PTO. 
• 401(K).

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EOE/M/F/D/V/SO