Digital Marketing Associate (Growth & Retention in Sports)

About Atrium:

Client Overview:

Our client is a leading sports and entertainment organization focused on fan engagement and community growth. The company is dedicated to delivering memorable experiences to a diverse and passionate audience. They are known for their innovative marketing strategies and commitment to data-driven decision-making. They are currently looking to add a Digital Marketing Associate (Growth & Retention in Sports) to their team.  

Salary/Hourly Rate:

$25/hr – $30/hr  

Position Overview:

The Digital Marketing Associate (Growth & Retention in Sports) will drive fan acquisition and retention through data-driven marketing strategies. This role combines creativity with analytical skills to optimize engagement channels and report on marketing effectiveness. The ideal candidate will support growth goals, manage digital marketing programs, and enhance fan communication. This position follows a hybrid work model with 3 days onsite and 2 days remote.  

Responsibilities of the Digital Marketing Associate (Growth & Retention in Sports):

• Support key growth goals, including single-game ticket sales, group sales lead generation, and season ticket sales.
• Structure, manage, and optimize email and SMS programs using personalized, automated content.
• Collaborate with the Business Intelligence team to manage CRM segments and tailor communications.
• Develop new lead generation tactics and testing roadmaps such as pop-ups, online forms, and giveaways.
• Own CMS updates, planning, and optimizations to ensure website accuracy, functionality, and brand alignment.
• Build and execute a roadmap of A/B tests across marketing channels and share actionable insights.
• Strengthen marketing tracking using UTMs, Google Analytics, and Tableau to report on the fan journey.
• Own weekly marketing reporting on email, website, SMS, and other digital channels, highlighting learnings and areas for improvement.

Required Experience/Skills for the Digital Marketing Associate (Growth & Retention in Sports):

• 1 – 2 years of digital marketing experience or a strong internship background.
• Experience using data analysis software.
• Highly organized and detail-oriented.
• Excellent written and oral communication skills.
• Strong analytical and data-driven mindset with the ability to distill complex data into actionable business insights.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Basic understanding of SEO, SEM, and email marketing best practices.
• Ability to manage multiple priorities in a fast-paced environment.
• Working knowledge of HTML, design, and email software.
• Legally authorized to work in the United States.

Preferred Experience/Skills for the Digital Marketing Associate (Growth & Retention in Sports):

• Experience with advanced marketing analytics and segmentation techniques.
• Knowledge of digital marketing automation platforms.
• Familiarity with A/B testing tools and methodologies.
• Understanding of fan engagement strategies within sports or entertainment industries.

Education Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

Benefits:

• Atrium Care Package available, upon eligibility (including healthcare plans, discount programs, and paid time off).

Job Wrapping ID: #LI-AJ3

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As a woman-owned firm, we value diversity. We are an equal opportunity and affirmative action employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Candidates who apply for roles through the Atrium website will be added to our candidate pool and may be considered for additional roles of a similar title. Please contact us to request an accommodation.
EOE/M/F/D/V/SO